Multifunctional Hotel and Residential Complex

Detail overview

GENERAL INFORMATION

Region

Yaroslavl Region

Municipality, City, District

Pereslavl-Zalessky

Brief positioning of project

Construction of a multifunctional hotel complex in the city of Pereslavl-Zalessky, including 4 areas: hotel complex properly; service area; cottage area; shopping and entertainment area. Undoubtedly, creation of such complex should call active interest in the hotel and tourist service market, since the Golden Ring, as of today, takes the third place after Moscow and St.-Petersburg by number of foreign tourists, and growing interest to the cities of the Golden Ring among Russians is observed too. The region demonstrates a strongly marked insufficiency of modern hotels with a wide range of high-quality services. There is more than one hotel with 3 stars and above, but their capabilities are insufficient to satisfy the demand. All high quality hotels have rather modest capabilities of guest accommodation what creates additional inconveniences for numerous delegations. Absence of qualitative accommodation facilities is a serious barrier for further increase of tourist traffic. Prevailing consumers of hotel services are following target groups: 1. Tourists visiting the city with informative purposes. A large number of various historical monuments draws attention of both Russian and foreign tourists. 1.1. Russian tourists: all Russian tourists may be divided into group and individual ones. Russian group tourists do not represent any particular interest and cannot be considered as the basic target consumer group as they prefer to get acquainted with history and culture of Russia on economy class level. An individual tourist is more attractive. Such guest, supposedly, will spend most of the time actively, using the most part of the offered infrastructure. 1.2. Foreign tourists: foreign tourists may be also divided into group and individual ones. Russia has a reputation of being not a very safe country for tourism, that’s why foreign tourists, especially those from the European Union and Northern America countries, prefer not to visit Russia alone. Therefore, only insignificant number of individual foreign tourists in the country in general and in the hotel complex in particular may be predicted. At the same time, group tourism is in demand. Foreign citizens fully trust western travel agencies which guarantee safe recreation in developing countries and in Russia. It is planned that the hotel complex will work with such operators and to attract foreign tourist groups. Having a high level of services and a well-developed infrastructure, it will be one of the best offers in the region. Foreign group tourists who are used to high-quality recreation will prefer to spend it in the hotel complex, and not in another hotel where service level and accommodation prices are considerably lower. 2. Rest and entertainment are one of the major advantages of the hotel complex. The wide range of offered methods of leisure on holidays and weekdays will contribute to attraction of a huge mass of visitors, mainly people with an income above the average. 2.1. Russian tourists, mainly inhabitants of Moscow, St.-Petersburg and Yaroslavl, will be the primary group of the complex guests. Inhabitants of the two capitals have income sources incomparable to others cities in Russia what allows them a higher living standard. 2.2. Foreign tourists employed in diplomatic and trade missions living in Russia for a long time. Such tourists belong to the category of VIP guests, therefore they stand out separately. Revenue brought by a VIP guest is very high in comparison with others guests, therefore the planned hotel complex should satisfy any wishes of a VIP guest. 3. Business and business rest are key directions of the planned hotel complex. Now in Russia there are lots of companies working and building their corporate culture according to international standards. This resulted in demand for the actions promoting overall efficiency growth of companies. Such events are very expensive, but bring noticeable benefit for development of the company potential. Therefore it was decided to equip the hotel complex with all that may be necessary for satisfaction of demand for holding such events. 3.1. Traveling seminars and conferences are a very widespread phenomenon. For the majority of large companies it is practicable from the economic point of view to conduct their business conferences in specialized hotels than by their own efforts. It is planned that in the coming years the conference halls designed for large number of participants will be demanded mostly. It is such delegations that will be the main customer of the planned hotel complex. Corporate recreation is considered to be the most profitable business for hotels. It includes team building, banquets, and actions on teaching standards of building good interaction in the team. In most cases, when booking corporate recreation events, the companies try to provide the employees with the greatest range of services, what is very profitably to the hotel. It is usual to have corporate recreation on weekends; therefore, the hotel complex will have an opportunity to involve the number of rooms greater than in case of individual tourists.

PLOT

Site TYPE

Unoccupied land

Enterprise (organization) name — owner name

OOO Vereteya-Pereslavl

Legal address

14V Sovetskaya St., Pereslavl-Zalessky, Yaroslavl Region, 152025

Telephone

(4853) 53-22-70

e-mail

v_yakunin@nero-ig.ru

Contact Person (Full name)

Yakunin, Vladimir Dmitrievich

Office

General Director

Telephone

(495) 956-43-44

contact person’s e-mail

v_yakunin@nero-ig.ru

Registered address of the site

near Prizyvnay Per., Pereslavl-Zalessky, Yaroslavl Region

Area

647231 sq. m

Property category of land and buildings

freehold

Extension options

no

LOCATION

Adjacent objects

Lake Pleshcheevo National Park

Natural — Distance (km)

0.8

Adjacent other objects

Monastery in Goritsy

Other: Distance to them (km)

1,5

Adjacent residential buildings

0.8

Restrictions

yes

Remoteness

Center of the constituent subject

130

Nearest Millionaire City

Moscow

millionaire city — distance km

120

municipality — distance, km

3

Highways

Moscow — Kholmogory, Moscow — Yaroslavl

highways — distance, km

1

OWN TRANSPORT FACILITIES

Communication type (motorway)

no

Communication type (railway branch)

no

Communication type (port, landing stage)

no

Communication type (post/telecommunications

no

BUILDING

Residential development, Cottages, sq. m

30 500

Residential development, Townhouses, sq. m

6 000

Commercial development, Hotels, sq. m

10 400

Commercial development, Retail, sq. m

7 500

Commercial development, Entertainment, sq. m

7 000

PROJECT INVESTMENT COSTS

Concept development design

yes

Preparation of design and estimate documentation (

yes

Preparation of design and estimate documentation (

yes

Preparation of design and estimate documentation (

no

Preparation of design and estimate documentation (

no

Expert examination of design and estimate document

no

Execution of construction and assembly works

no

Supervision of construction and assembly works

no

Financial consultants’ services

no

Repayment of interest on credit

yes

Project costs (office services, sales, salaries)

yes

CONTRACTORS

General designer

OOO Napred

ECONOMIC INDICATORS

Discount rate, %

9%

Shareholders' own resources (%)

0

Требуемый объем инвестицийBorrowed resources (%)

100

NPV (RUR, millions)

-1 872,21

Payback time, years

14,25

IRR , %

-3,27%